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Strategic Intellectual Property (IP) Management for Businesses

CLASSROOM SESSIONS
3 Feb 2020

Programme Synopsis

SMEs are a critical pillar of Singapore’s economy. 99% of enterprises in Singapore are SMEs and contribute to 65% of all employment. With traditional businesses being disrupted by new technologies and new business models, Singapore’s SMEs need to transform to stay relevant. However, the majority are not well placed to transform due to a weak understanding of intangible assets, as well as the value and risks associated with them in this new economy.

This course aims to impart the importance of Intellectual Property (IP) to enterprises.  The broad and practical deliverables will equip participants with a good appreciation of the IP assets in their business, and how good management of these assets can unlock new commercial opportunities while reducing business risk.

Programme Schedule

Date
03 Feb, 2020 - 03 Feb, 2020
venue
Singapore Management University (SMU)

Programme

Learning Objectives

What are the intellectual property assets in your business?

  • Understand what is IP
  • Understand the importance of IP to their organization
  • Identify IP within their origination

Is your business exposed to unnecessary risks relating to IP?

  • Identify the risks relevant to IP in various departments
  • Understand the consequences of these risks
  • Understand how to manage these risks

Can my business uncover new opportunities with IP?

  • Understand the common methods of commercialising IP
  • Practical case studies of how other companies have commercialised IP

 

Topics/ Structure

What are the intellectual property assets in your business?

Objective
Many companies are not familiar with IP despite owning them. This section aims to impart a basic understanding of IP and know-how to identify IP in their business.

Is your business exposed to unnecessary risks relating to IP?

Objective
Risks related to IP are prevalent in our global economy. Remaining ignorant of them exposes the business to unnecessary risks. This section aims to share common IP risks across various departments in a business, and best practices to mitigate these risks.

Can my business uncover new opportunities with IP? 

Objective
The nature of IP makes it highly scalable and transferable. Good management of IP can unlock new revenue streams and opportunities for businesses. This section explores the various methods a business can commercialise its IP.

 

Course Structure

Up to 25 participants per class;

Each session consists of an 8-hours face to face classroom setting (1 day) and a 2-hours pre-reading to be completed prior to the face to face session;

Each section includes case-studies, exercises and summary of key takeaways.

 

Who should attend

  • Small and Medium Enterprises (SMEs) / Large Local Enterprises (LLEs);
  • PME – Middle Management;
  • Head of Departments (HODs);
  • Enterprises’ Owners;
  • Applicable to all Industries.

 

Assessment

There will be an online quiz at the end of the course to assess understanding.

Speaker / Trainer Profile

Fu Zhikang
IP Strategist
IPOS International

Zhikang is an Intellectual Property Strategist with IPOS International and has led significant projects across diverse industries such as advanced manufacturing, biomedical, healthcare and green technology.

Zhikang has advised a variety of companies from small to medium enterprises to large local enterprises and public agencies on IP issues at various stages of innovation. He specialises in helping businesses to solidify their business plans, articulate the value of their intangible assets and anchor their most strategic business decisions. He provides clear direction and strategy on IP issues that enable companies to scale up and mitigate risks relating to their intangible assets. While providing businesses with the right IP knowledge, he reviews and structures their IP management policies, rights and frameworks. He works closely with enterprises to create a strong competitive edge by leveraging their intangible assets to reap maximum return.

Prior to joining IPOS International, Zhikang was seconded to the National Research Foundation, where he managed two national-level funding schemes to boost Singapore’s innovation ecosystem through impactful research translation and enterprise capability building. Before this appointment, Zhikang was central in developing IP capability, and patent services and products across ASEAN at IPOS. Representing Singapore, he worked closely with ASEAN IP offices on their first regional patent work-sharing programme to accelerate patent applications online. He established another first in assisting Cambodia to re-register granted Singapore patents in Cambodia.

Prior to IPOS, Zhikang was part of A*STAR’s team in charge of developing and commercialising Artificial Cell Membranes as a drug discovery platform. The project culminated in the successful spinoff of ACM Biolabs, operational since 2013.

Alrik Tan
Associate Intellectual Property Strategist
IPOS International

Alrik is an Associate Intellectual Property Strategist with IP ValueLab, proficient in both IP value creation and commercialisation for technological innovations. He first acquired insights into the IP value chain at Illumina Singapore, a biotechnology company that takes its integrated systems for genetic analysis from manufacturing to market.

Alrik had implemented their quality and regulatory system while working as a team. He further expanded his IP expertise at Exploit Technologies (ETPL), the commercialisation arm of the Agency for Science, Technology and Research (A*STAR). He accomplished research and development in the field of molecular diagnostics, in collaboration with startups, government hospitals and fellow research laboratories to productise and commercialise their technology.

Alrik holds a Bachelor of Science in Biomedical Sciences from the University of Western Australia and a Graduate Certificate in Medical Device Regulatory Affairs from National University of Singapore.

Fees / Schedule

SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy (“MCES”)
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs (“ETSS”)
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.

Full Fee: S$1,070 per participant (including GST)

Nett fee payable after SkillsFuture Singapore (SSG) Funding:

  • S$321.00 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$121.00 (including GST) for Singapore Citizens aged 40 years and above
  • S$121.00 (including GST) after the Enhanced Training Support for SMEs (“ETSS”)
 

Contact

Fanny Koh
Tel: (65) 6330 8686