SMEs are a critical pillar of Singapore’s economy. 99% of enterprises in Singapore are SMEs and contribute to 65% of all employment. With traditional businesses being disrupted by new technologies and new business models, Singapore’s SMEs need to transform to stay relevant. However, the majority are not well placed to transform due to a weak understanding of intangible assets, as well as the value and risks associated with them in this new economy.
This course aims to impart the importance of Intellectual Property (IP) to enterprises. The broad and practical deliverables will equip participants with a good appreciation of the IP assets in their business, and how good management of these assets can unlock new commercial opportunities while reducing business risk.