Facing challenges with your brand when expanding overseas? Brand impersonation and misuse, such as counterfeits, replicas, and copyright and trade mark abuse, have become more prevalent in today’s borderless digital era.
Brands are often abused because abusers can benefit financially from it. While businesses look to solve specific instances of brand abuse, they also require a holistic brand protection and management strategy.
Pick up essential knowledge and skills to create and put into practice your brand protection strategy, to mitigate brand abuse and maximise the value your brand contributes to your business.
In particular, this programme will spotlight how you can safeguard your brand when doing business in China.